One of the many ways in which a brand can be established is through the transactional sale of various goods. For instance, YNOT Hats sells gear that is branded with their company, which raises the level of familiarity for their brand and attracts traffic to their website. As a direct consequence of this, they will be in a position to boost their profits while maintaining the ability to run their firm. Reconstructing and Developing New Identities for the Brand Developing a brand can be accomplished through a variety of methods. Increasing brand awareness and attracting a specific audience or...